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A comprehensive news update that ensures that an organization’s personnel can make day-to-day decisions that are based on a solid understanding of current trends and innovative thinking in the field.
The research department updates all company employees on events in the world of media from a broad and up-to-the-minute perspective.
The research department of a large media company understood that updating each department with new information from its specific area of activity doesn’t provide employees with a broad enough perspective on the current state of affairs in the world of media, which they need for their day-to-day work.
The Challenge
To keep the company’s employees in all departments and sectors up-to-date with current events in the global media sector, from a broad perspective and not just in each department’s narrow area of expertise.
Our Solution
Adkit created a brief yet captivating periodic update, in which all the organization’s personnel from every department could read general news from the global media industry covering a variety of fields – technology, content, marketing and others. The updates were based on the latest information collected by the Adkit analysts from a range of information sources in different fields related to the world of media.
Value to the Client
The research department received very positive feedback about its ability to expose all of its employees to a complete and up-to-date picture of the global media sector.
Marketing information – Adkit provides constant updates on campaigns, advertising activity and marketing initiatives so you can keep track of the latest marketing directions from around the world and get inspired for your next moves.
Each month the marketing department reads about significant campaigns in the global food sector.
The marketing department of a leading food producer wanted to learn, on an on-going basis, about the leading marketing activities happening in the food sector around the world.
The Challenge
To help the department identify new trends in food marketing by presenting readers with a constant flow of the latest, most innovative and outstanding marketing activities from around the globe.
Our Solution
Once a month, the food company’s marketing department is updated on trends, marketing activities and prominent campaigns in its field around the world. The updates, sent by email to all the marketing personnel, garner much interest in the department.
Value to the Client
After reading the updates, colleagues swap ideas, and react to the content in a way that stimulates discussion in the company about the latest ideas in the market. The monthly selection of ideas enriches the quality of the marketing department’s day-to-day thinking, and encourages the generation of ideas that are in line with the forefront of global innovation in the marketing of food products.
Professional enrichment – news related to the professional content of an organization's department, and adapted to the business sector in which it operates. Through updates of developments in the specific area of activity, and insights from other relevant sectors, professional knowledge can be enriched and an organization’s day-to-day professional activity can be improved.
The human resources department of a leading bank gets updated on the forefront of research and professional activity.
The human resources department in a leading Israeli bank requested bi-monthly updates on what’s happening in the field of human resources in other banks around the world.
The Challenge
To enhance the HR department's knowledge base with innovative ideas and best practices by exposing its people to the HR activities and experiences of other banks and organizations around the world.
Our Solution
The updates present trends and professional tips, and describe successful activities carried out by HR departments in banks and other large organizations. In order to provide examples of innovative HR ideas that had as yet not been implemented in the banking field, we also examined successful human resources management activities in other sectors. In addition, the updates include summaries of conferences from around the world and articles taken from the leading professional and academic journals in the sector.
Value to the Client
The professional update enable the department personnel to become familiar with a range of original activities, professional innovations and the most vanguard research in the field, all from the comfort of their desks.
An international hi-tech company improves its marketing performance by using focused professional bulletins about the marketing of technologies and advanced services.
An international hi-tech company wanted to enrich the knowledge of its marketing personnel in its offices around the world with bulletins, tips and ideas relating to the marketing of products and services in the field of technology in which it operates.
The Challenge
To expose the hi-tech company’s marketing personnel to a focused, professional bulletin about the company’s areas of interest, by distilling high-quality professional information for them, in order to improve their marketing performance.
Our Solution
The company’s marketing departments around the world are sent a monthly bulletin with adverts and new campaigns of leading companies in the sector, practical guidelines from professional articles for improving clients’ marketing abilities, and updates on marketing trends in the sector. The bulletin is designed according to company specifications, using its brand colors, and serves as an in-house communication tool distributed throughout the company.
Value to the Client
Every month, the marketing personnel around the world receive, directly to their computer screens, news of what’s hot in the world of marketing in their specific field. The information, packaged in company colors, becomes one of the company’s professional assets, as up-to-date, relevant information is shared between the marketing personnel on different continents.
Knowing What’s Happening in the International Arena - Adkit observes an organization’s competitors’ activities worldwide, continuously providing updates on the most interesting developments, enabling the organization to stay two steps ahead of the other players in the international market.
Every month, a company selling household products learns about the worldwide activities of its competitors.
The VP marketing in a household products company wanted to stay constantly updated about his competitors’ marketing and business activities in the international market.
The Challenge
To identify all the competitors’ relevant movements in various world markets, enabling the company to be prepared for the implementation of those activities in the local market.
Our Solution
Updates on competitors’ campaigns, sales, mergers, transactions, and collaborations, are sent monthly to the entire marketing department, and to the business development team.
Value to the Client
The company learns from ideas from around the world, adopting specific initiatives, predicting the competitors’ next steps and taking preventative measures when needed.
Identification of Business Opportunities – constant updates about events within the organization’s field of activity expand the business network, yielding new developments in the relevant markets.
A bi-weekly News-Kit containing business opportunities results in leads for large projects in various countries for an infrastructure company.
An Israeli company, active in many world markets, required help in the location of marketing opportunities for its sales team.
The Challenge
To locate large infrastructure projects throughout the world, at various stages of development: The planning stage, the issue of the tender, and the selection of a chief contractor for the project, whom the company can initiate contacts with.
Our Solution
Adkit constantly monitors projects of this type, through its unique sources, and sends the company a bi-weekly report detailing the business opportunities identified.
Value to the Client
Through News-Kit, a number of leads to projects worth millions of dollars a year have been created.
Building a Reputation – Adkit helps position the organization as an expert in its field, by writing news updates from the relevant world of professional knowledge for the organization’s customers and partners.
Monthly updates concerning developments in the world of nutrition sent to professionals and partners contribute to the positioning of the nutrition company as a reliable source of information in its field.
In order to position a company as a reliable source of information in the field of nutrition, their publicity department ordered a monthly update to be sent to professionals in the sector.
The Challenge
To attract the attention of the professionals, we had to locate the most up-to-date and reliable information in the field, and present it in an interesting and appealing way.
Our Solution
Every month, an update is sent out with medical articles, the latest trends and news in the field, as well as company news and product information. The material is gathered, filtered, and condensed by an analyst specializing in the medical field, who constantly confers with the client's expert professionals. The updates are presented in the brand colors of the nutrition company, helping them ‘own’ the message.
Value to the Client
The company presents its partners and opinion leaders with easy-to-read, interesting, up-to-the-minute information, demonstrating its belief in the importance of reliable up-to-date information, and its willingness to invest in it.
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