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Showcase: Global-Kit
Business Development:
Re-examination of the Latest Trends of the Key Market
A food company overcame a drop in sales through the introduction of a new product line based on a leading market trend.
The marketing manager of a food company approached Adkit while the company was putting together its yearly strategy plans. Their main strategic issue related to how they would deal with a drop in sales, which the company attributed to the rise in consumer awareness of healthy eating.
The Challenge
By looking at different markets around the world, we set out to examine how other players in the global market were dealing with the situation.
Our Solution
We presented data from various markets - latest trends and forecasts as well as case studies and examples of product innovation intended to leverage the current consumer trend. The review also referred to marketing and advertising activities – the ways in which health-related messages were communicated to consumers.
A food company overcame a drop in sales through the introduction of a new product line based on a leading market trend.
The marketing manager of a food company approached Adkit while the company was putting together its yearly strategy plans. Their main strategic issue related to how they would deal with a drop in sales, which the company attributed to the rise in consumer awareness of healthy eating.
The Challenge
By looking at different markets around the world, we set out to examine how other players in the global market were dealing with the situation.
Our Solution
We presented data from various markets - latest trends and forecasts as well as case studies and examples of product innovation intended to leverage the current consumer trend. The review also referred to marketing and advertising activities – the ways in which health-related messages were communicated to consumers.
Value to the Client
As a result of the focused in-depth presentation, the marketing department decided to adopt some of the ideas that had been implemented by other companies around the world, assimilating into their yearly strategy comprehensive solutions for dealing with market trends, particularly the awareness of healthy eating.
After just a short while, the first product designed to answer to the needs of the target audience was marketed. The decision to develop the product was influenced by the information and ideas that Adkit brought to the client, and was the first step in a strategic process in which the acquired knowledge would be implemented.
Examination of New Niches and Markets
A large government company used case studies from around the world to choose services in a new niche.
A large government company was about to enter the world of advanced digital services. The VP Marketing wanted to gain an in-depth understanding of the advanced services niche in the company’s area of activity.
A large government company used case studies from around the world to choose services in a new niche.
A large government company was about to enter the world of advanced digital services. The VP Marketing wanted to gain an in-depth understanding of the advanced services niche in the company’s area of activity.
The Challenge
To identify the services most effectively adopted, and to help the client understand the business model on which different companies around the world based the launch of these services.
Our Solution
Adkit provided the company with a detailed review of global trends in the new niche, comprehensive case studies relating to the launch of this type of service and the business models behind them. In addition to the exhaustive, in-depth review that was presented to company personnel, Adkit prepared a management summary which demonstrated to the company’s senior executives the future changes that the company would undergo when entering the new niche.
Value to the Client
The information provided by Adkit served as a basis for the integration of the new services. The information helped the company choose the services with the greatest potential for success, assisted in the development of the services and helped the company decide the best way to distribute them, based on the experience of equivalent companies worldwide.
A telecoms company chose successful models from around the world for its entry into a new field of services.
A large telecoms company examined various options for leveraging its existing platform to additional uses implemented in the most advanced telecoms markets in the world.
The Challenge
To examine various options for leveraging the company’s existing platform to additional uses by looking at case studies of the most advanced telecoms markets in the world.
Our Solution
Adkit’s telecoms sector head identified a new trend in the global market, based on the above concept. Adkit presented several types of models which revealed a number of possible directions for implementing the services, as well as the marketing plans which accompanied each of the models. By examining the trend thoroughly and looking at models used by companies around the world to implement the technology and services relating to the trend, Adkit enabled the Israeli company to choose the best business model for executing the strategic process.
Value to the Client
A short while after the review was presented to the client, the company announced its entry into the new area. In addition to the information that supported the strategic decision, the company also had a selection of practical ideas and information supporting how these ideas could be implemented in the most effective way, based on the experience of similar companies from around the world.
An international design company found business collaborations in a new market.
As part of its efforts to penetrate a new overseas market, an international design company wanted to create and develop working relationships with reliable distributors, importers and wholesalers.
The Challenge
The company’s business development and marketing manager approached Adkit, asking us to locate potential partners who met the strict criteria defined by the company. The client wanted to be sure that she would be approaching partners who were financially stable and trustworthy, and she therefore requested a thorough background check using Adkit’s diverse sources of business information.
Our Solution
Adkit presented the client with a file containing detailed information about a large number of companies and networks, including each one’s area of activity, financial data and precise contact details.
Value to the Client
The focused data provided the client with fast, convenient access to potential partners, who were then chosen on the basis of the information presented. The client was able to begin the process of creating a business network in a new market from a position of security and knowledge.
Marketing Strategy Development
As Part of the Branding Process: Re-branding or the Development of a New BrandA drug company was aided by examples of different branding approaches from around the world to choose a branding strategy for its own products.
The business development manager of a leading drug company was trying to decide whether to expand the existing brand or to launch new brands for products intended for specific target markets. She approached Adkit at the beginning of the brand strategy process, requesting ideas from around the world for the branding of those products.
The Challenge
Together with the business development manager of the drug company, Adkit mapped out the company’s information needs, and identified the relevant considerations and aspects of each branding approach. As a result of this, our aim was to identify success stories of different strategic approaches, and to describe the details that were defined as relevant to the decision facing the company.
Our Solution
Adkit presented the company with a report containing references to new products, innovations and trends in pre-defined categories. Adkit reviewed the actions of the leading companies in each category, analyzing their marketing strategy, including the branding, positioning, targeting and advertising of the different products.
Value to the Client
The drug company learnt how companies that marketed their products under the umbrella of a super-brand performed, and, conversely, how companies that developed different brands for each category performed. They also saw which benefits the companies from around the world chose to emphasize in products of this kind, and how they did it.
The concrete examples we presented helped the company decide how to brand the relevant category of drugs. Adkit provided inspiration, enabling the company to adopt successful marketing ideas from across the globe.
Brand Extension
A leading food company reconsidered a brand extension as a result of information about the failure of a similar course of action abroad.
A leading food company planned to extend some existing brands, by creating a new variant under the core brand in order to reach new target audiences and create additional consumption occasions. Before she decided on extending the brands, the sector manager wanted to study cases from around the world helping her reach an informed, intelligent decision.
A leading food company reconsidered a brand extension as a result of information about the failure of a similar course of action abroad.
A leading food company planned to extend some existing brands, by creating a new variant under the core brand in order to reach new target audiences and create additional consumption occasions. Before she decided on extending the brands, the sector manager wanted to study cases from around the world helping her reach an informed, intelligent decision.
The Challenge
The sector manager approached Adkit and wanted to know how similar courses of action had succeeded in different places across the globe.
Our Solution
Adkit examined a number of courses of action that had been taken globally, and presented the food company with a gloomy forecast: even in the most successful cases, with marketing and promotional campaigns that appeared promising - most ended in failure, with the removal of the new products from the shelves.
Value to the Client
Thanks to the information provided by Adkit, the company avoided a major course of action, whose chances of success were shown to be low, and focused on steps proven to have greater chances of success. Adkit saved the cost of the learning process paid by the companies around the world for their failed launches.
The Positioning Process
A food and drink company drew inspiration from ideas from around the world for the health positioning of their own products.
A leading food and drink company decided to focus on the health positioning of its products and its brand as a whole. This decision derived from a rise in health awareness amongst consumers, fitting with global trends we had presented.
A food and drink company drew inspiration from ideas from around the world for the health positioning of their own products.
A leading food and drink company decided to focus on the health positioning of its products and its brand as a whole. This decision derived from a rise in health awareness amongst consumers, fitting with global trends we had presented.
The Challenge
In the lead-up to the preparation of the annual strategic plans, we were asked to present the marketing department with a review of ideas on health positioning of global brands in the same niche.
Our Solution
We presented the company’s marketing department with a variety of examples of health positioning of brands in different categories, and of positioning of companies as promoters of health. The examples included courses of action taken by international companies both independently, and in conjunction with public bodies.
Value to the Client
The detailed presentation and material that remained with the client after the meeting, together with the ideas and insights we brought, helped the company anticipate possible courses of action taken by their competitors, and plan the necessary actions for positioning the brand and products as healthy. Some of the ideas were adopted, and others served as inspiration for further thought on the subject of health after the finalization of the annual plan.
Advertising: Examination of Case Studies of Both Successful and Unsuccessful Campaigns Around the World
A public organization looked at examples and insights from global campaigns as part of its development of the equivalent social marketing project in Israel.
The research manager of a public organization approached Adkit in the preliminary stages of his research for a professional conference on an important, public awareness issue, which senior international experts in the field would be participating in.
A public organization looked at examples and insights from global campaigns as part of its development of the equivalent social marketing project in Israel.
The research manager of a public organization approached Adkit in the preliminary stages of his research for a professional conference on an important, public awareness issue, which senior international experts in the field would be participating in.
The Challenge
After a large amount of theoretical information on the conference topic was gathered, we were asked to supplement the conference’s academic content by presenting practical examples of social marketing campaigns on the issue from around the world.
Our Solution
Prior to the conference, Adkit presented the client with a review of activities around the world, focusing on the relevant subject from different angles, such as publicity, education, enforcement, and others. The review included detailed examples of educational packs, public awareness films and publicity material, as well as insights from campaign leaders in different countries.
Value to the Client
The material presented at the conference served as a starting point, inspiring fruitful discussion about appropriate solutions to public awareness of the issue in Israel.
After the conference and the campaign development process following it, the information provided by Adkit served the public body, which presented the authorities and other relevant entities with ideas from across the globe for strategic public awareness actions, in an effort to lead to a change in policy and to promote ideas and their implementation.
Targeting a Specific Audience
A leading bank was assisted by Adkit, in identifying successful ways to attract private customers.
Prior to the development of a strategy to attract private customers, one of Israel’s leading banks approached Adkit and asked us to look into similar strategies implemented by leading banks around the world, so that they could learn from the experiences of other banks.
The Challenge
In addition to the “dos and don’ts” to be learnt from the successes and failures of other banks, we decided to show the bank’s marketing personnel how the process is performed from start to finish, helping them understand the stages ahead of them and identifying the points that they need to think about early in the strategic planning stage.
A leading bank was assisted by Adkit, in identifying successful ways to attract private customers.
Prior to the development of a strategy to attract private customers, one of Israel’s leading banks approached Adkit and asked us to look into similar strategies implemented by leading banks around the world, so that they could learn from the experiences of other banks.
The Challenge
In addition to the “dos and don’ts” to be learnt from the successes and failures of other banks, we decided to show the bank’s marketing personnel how the process is performed from start to finish, helping them understand the stages ahead of them and identifying the points that they need to think about early in the strategic planning stage.
Our Solution
The comprehensive case studies that we reviewed for the bank’s marketing team described the process of approaching private customers, from the strategic planning stage through to execution, and included different factors to be taken into account during planning and execution.
Value to the Client
The knowledge that Adkit passed onto the bank enabled it to approach a targeted audience, with greater preparedness, with an awareness of the trouble points in the process, and mindful of approaches that have proved successful around the world.
The Development of a Public Awareness Campaign
No need for trial and error: an Israeli public awareness project is based on the adaptation of successful approaches from around the world.
During the design of the public awareness campaign for a national infrastructure project, the publicity team at the government ministry approached Adkit, asking us to review successful public awareness campaigns undertaken by equivalent government ministries from around the world for similar projects.
No need for trial and error: an Israeli public awareness project is based on the adaptation of successful approaches from around the world.
During the design of the public awareness campaign for a national infrastructure project, the publicity team at the government ministry approached Adkit, asking us to review successful public awareness campaigns undertaken by equivalent government ministries from around the world for similar projects.
The Challenge
In order to learn from the experiences of equivalent executives around the world faced with similar challenges, it was decided to present six in-depth case studies from different countries.
Our Solution
At the meeting with the publicity and development teams of the infrastructure project, Adkit presented public awareness models and ways of communicating messages to the public using the different types of media. The client was presented with a large amount of detailed information about specific public awareness campaigns, including campaign results, conclusions and implications.
Value to the Client
The information received from Adkit was extremely valuable, forming the basis for the most appropriate public awareness campaign. By learning from the successful public awareness campaigns around the world, and familiarizing themselves with the issues that arose in the planning process, the publicity team could focus on adapting the methods and messages to the local community, saving them learning by trial and error.
Developing New Products And Services
An experienced manager in the financial sector was amazed by the originality of new ideas from around the world in her sector.
A leading finance company looked into different ways of expanding their product range in the Israeli market, by establishing new collaborations with other companies and organizations.
An experienced manager in the financial sector was amazed by the originality of new ideas from around the world in her sector.
A leading finance company looked into different ways of expanding their product range in the Israeli market, by establishing new collaborations with other companies and organizations.
The Challenge
A senior manager in the company approached Adkit, saying that she wanted to hear original ideas for collaborations. However, she warned us that due to her familiarity with the Israeli market, which is relatively well-developed in this niche, finding new ideas would be a particularly tough challenge.
Our Solution
Within a short time we presented the senior manager with 11 case studies which thoroughly detailed the success factors behind the relevant collaborations.
Value to the Client
The original, innovative ideas that we presented were a source of great inspiration for the development of new services, and even surprised the saturated local market.
Organizational Processes
Improving Organizational Processes
A leading bank improved their customer service using their knowledge of similar processes in banks around the world.
As part of its deliberations on how to improve customer service, one of Israel’s leading banks approached Adkit requesting that we show them global trends and innovations in the customer service field at bank branches worldwide.
A leading bank improved their customer service using their knowledge of similar processes in banks around the world.
As part of its deliberations on how to improve customer service, one of Israel’s leading banks approached Adkit requesting that we show them global trends and innovations in the customer service field at bank branches worldwide.
The Challenge
The customer service department wanted to look into the key customer service models, and to learn how leading banks around the world managed to make a breakthrough using an organizational process which focused on changing the relationship with the customer.
Our Solution
Adkit presented a variety of practical ideas from around the world ranging from design to technological solutions and marketing support of actions to improve customer relations. We also presented in-depth case studies which showed how specific banks planned and implemented similar processes.
Value to the Client
The combination of practical ideas and examination of the process from start to finish enabled the bank to adopt winning ideas and to carry out their changes from a position of knowledge. They learnt about the important stages in the process, non-trivial elements which are likely to support and accompany the change process and unexpected pitfalls into which other banks have fallen while implementing similar changes.
Reforming and Improving Public Mechanisms
The Ministry of Industry, Trade and Labor used ideas from around the world to put together a new assistance program for small businesses.
The Israeli Ministry of Industry, Trade and Labor set up an inter-ministry committee, with the purpose of proposing a reform for the Authority for the Promotion of Small Businesses. A ministry representative asked Adkit to examine models from around the world for the development of a new small businesses assistance program.
The Ministry of Industry, Trade and Labor used ideas from around the world to put together a new assistance program for small businesses.
The Israeli Ministry of Industry, Trade and Labor set up an inter-ministry committee, with the purpose of proposing a reform for the Authority for the Promotion of Small Businesses. A ministry representative asked Adkit to examine models from around the world for the development of a new small businesses assistance program.
The Challenge
To identify aid arrangements for small businesses in large and small countries around the world, and to choose ideas relevant to the Israeli reality, as outlined by the client. We were asked to place an emphasis on the marketing aspect of assistance services, the structure of the various programs and methods of supervision and control.
Our Solution
Adkit presented the committee with a comprehensive review of ideas and projects from 8 different countries, in various fields relating to helping small businesses. The report included a comparison of the program structures and supervision mechanisms, emphasizing the differences between the programs reviewed. In addition, we presented examples of campaigns which marketed the services.
Value to the Client
The assistance programs that were presented served as a basis for the committee’s planning process, enabling it to base its proposals on projects that had proven successful in other locations around the world.
Coping in a Competitive Market
Dealing with the Entry of New Players into a MarketA leading beverages company was well prepared for the entry of a competitor’s new drink.
A leading beverages company in Israel was preparing for the entry of a competitor’s new drink onto the local market.
The Challenge
The marketing manager of the beverages company approached Adkit requesting information about the marketing methods used by competitors for the penetration of similar drinks in markets around the world. The information challenge included all the different aspects of the launch, enabling the client to be as prepared as possible for the entry of the competing product into Israel.
Our Solution
Adkit managed to find information about the launch of similar products in 5 different countries, as well as other relevant data such as the circumstances for the launch and the reasons behind it, product characteristics, design and packaging, pricing, distribution channels and sales data, and presented the client with a thorough analysis of the marketing message and the success of the process.
Value to the Client
The beverages company used the information that Adkit provided to build an intelligent plan of what it was going to do after the launch. Company representatives reported that the large amount of high-quality information that they received met their exact needs.
Thanks to the information about the evolution of the campaigns in different countries as well as the analysis of the messages and the product distribution, the company was able to prepare itself for every stage of the campaign, including the period after the product launch.
Updates on Competitors’ Activities in the International Market
The VP Marketing of an international IT company deepened his knowledge of competitor activity around the world, and created a suitable marketing response.
The VP Marketing of an international IT company wanted to deepen his understanding of competitor activity in one of the company’s business areas.
The VP Marketing of an international IT company deepened his knowledge of competitor activity around the world, and created a suitable marketing response.
The VP Marketing of an international IT company wanted to deepen his understanding of competitor activity in one of the company’s business areas.
The Challenge
To review the marketing activities of specific competitors around the world, reflecting the activities of those international competitors in the different markets.
Our Solution
Adkit gave the client exclusive advertising material and information on its global competitors’ media expenditure, as well as information about the competitors’ international activities, including a review of conferences that they organized, event sponsorship, and international exhibitions at which they presented their products.
Value to the Client
Using the information that he received, the client chose specific activities of his competitors to which he planned to give a focused, strategic marketing response.
After the conclusion of the project, the marketing department decided to continue to be updated on a bi-monthly basis on its competitors’ marketing activities, after acknowledging the importance of the information that Adkit provided and its effect on the activities undertaken by the company.
Models for Dealing with Competition in a Specific Industry
The strategy department of a media company learned new approaches for dealing with its competitors.
The research and strategy manager of a leading media company wanted to learn how equivalent companies around the world dealt with the competition in the media sector.
The Challenge
Together with the client, Adkit mapped out criteria for the examination of strategic and marketing activities of other media companies around the world. In addition, we aimed to identify approaches that did not meet the criteria familiar to the company, in order to enable the client to learn from more developed markets.
Our Solution
Adkit examined the activities of five media companies from different locations around the world. At the end of the research process, Adkit presented traditional methods of dealing with competition that had proven effective, as well as more novel, non-conventional approaches.
Value to the Client
The review helped the strategy department focus on directions and ideas for dealing with competition that were successful abroad, identified as having potential for implementation in Israel. As well as proving the effectiveness of solutions in areas in which the company had considered operating beforehand, the examples that Adkit brought helped stimulate creative thought spanning new areas of activity.
Dealing with Regulatory Changes in the Market
A telecoms company planned strategic moves for the “day after” a significant regulatory change.
The strategy manager in a telecoms company prepared herself for a law proposed in the Israeli parliament (The Knesset), which was expected to affect competition in the telecoms market.
A telecoms company planned strategic moves for the “day after” a significant regulatory change.
The strategy manager in a telecoms company prepared herself for a law proposed in the Israeli parliament (The Knesset), which was expected to affect competition in the telecoms market.
The Challenge
We were asked to examine markets that had dealt with similar regulatory changes in the past, and to understand how companies operating in those markets prepared for the changes at the strategic and marketing levels.
Our Solution
Adkit presented steps taken by companies around the world who directly reacted to the change, in addition to innovative steps taken by companies in areas not directly linked to the change – demonstrating how those companies survived the repercussions in the market while improving their standing amongst consumers.
Value to the Client
The ideas presented by Adkit helped the telecoms company plan its reaction to the change, adopt only ideas that had proven successful in the past, and work in an innovative and surprising way in order to extract the full potential from the approaching changes.
Later that year, when the telecoms company asked us to continue examining some of the ideas presented for their possible implementation in Israel, we continued our research, providing in-depth reports analyzing the implementation of those ideas in other countries around the world.
Examination of Models and Activities for Customer Retention
The VP Marketing of a retail chain upgraded its loyalty club armed with proven models from abroad.
The VP Marketing of a large retail chain wanted to upgrade the chain’s loyalty club.
The VP Marketing of a retail chain upgraded its loyalty club armed with proven models from abroad.
The VP Marketing of a large retail chain wanted to upgrade the chain’s loyalty club.
The Challenge
To learn how leading chains around the world made major breakthroughs in their loyalty clubs.
Our Solution
Adkit mapped out a number of chains whose loyalty clubs are a significant part of their activities, and examined the issue thoroughly, presenting their propositions, operational and organizational structures, marketing and advertising activities and results. We presented the keys to success of retail loyalty clubs, based on the case studies reviewed.
Value to the Client
The VP Marketing was able to implement a substantial change in the chain’s loyalty club, from a position of knowledge of different models, and an understanding of which approaches generate success, without needing to try them all out for himself.
Background Material for Legal or Regulatory Activity
Preparation of a Prospectus
During the final week before submitting a prospectus for a public offering, the company received a succinct review of five target markets.
An Israeli company operating in a number of emerging markets abroad went public on the capital market.
During the final week before submitting a prospectus for a public offering, the company received a succinct review of five target markets.
An Israeli company operating in a number of emerging markets abroad went public on the capital market.
The Challenge
For the preparation of the prospectus, the company needed an objective review of its target markets. The review was extremely urgent as the company was very close to the prospectus submission date.
Our Solution
Within less than a week, Adkit provided a succinct review of five markets. For each market there was a country profile (political and economic situation, short-term forecasts) and details of the relevant market, including general market data, a review of the different segments in the market, the key players, products, prices and forecasts.
Value to the Client
The information provided by Adkit was immediately inserted into the prospectus, and served the company for the entire public offering process.
Preparation for Litigation
A large commercial company used testimonies about practices abroad as a defense in a negligence suit.
A large commercial company was faced with a negligence suit worth millions of dollars. As part of the defense’s efforts to prove that the company acted in a reasonable way, the company turned to Adkit to gather evidence of the practice of equivalent companies in similar circumstances around the world.
A large commercial company used testimonies about practices abroad as a defense in a negligence suit.
A large commercial company was faced with a negligence suit worth millions of dollars. As part of the defense’s efforts to prove that the company acted in a reasonable way, the company turned to Adkit to gather evidence of the practice of equivalent companies in similar circumstances around the world.
The Challenge
To examine how similar cases are treated abroad, and to find specific examples of events that illustrate that the company’s work practices and modus operandi were standard and acceptable amongst leading companies in the field in the US and Europe.
Our Solution
Adkit comprehensively reviewed the activities of similar companies abroad, presenting detailed evidence which supported the line of defense taken by the company. The product provided by Adkit included technical details, photos, and transcripts of interviews with executives in equivalent companies around the world, and with foreign supervisory authorities.
Value to the Client
The material served the defense team as a basis for its arguments, and helped substantially in the legal proceedings.
Ongoing Interaction with the Regulator
A central financial organization based its recommendations to the Israeli parliament (the Knesset) on examples of regulatory changes from abroad.
A central financial organization was required to put together its recommendations for a discussion in the Israeli parliament (the Knesset) regarding restrictions on the trading of shares by different financial bodies.
A central financial organization based its recommendations to the Israeli parliament (the Knesset) on examples of regulatory changes from abroad.
A central financial organization was required to put together its recommendations for a discussion in the Israeli parliament (the Knesset) regarding restrictions on the trading of shares by different financial bodies.
The Challenge
We assumed that it was a good idea to learn about the possible implications of changes in regulatory directives in countries with regulations different from those in Israel up to that point, knowing that the regulatory directives in Israel, especially in the financial sector, are quite different from those abroad.
Our Solution
Adkit gathered data for the client, and put together a picture of the global situation with respect to restrictions on trading relevant to the current discussion. The solution included examples of the implications of similar restrictions in other places around the world.
Value to the Client
The organization’s staff used the data to put together their recommendation for the Knesset. Their recommendation was backed up by arguments for and against the proposal, arguments that were mostly based on the examples presented by Adkit. The data provided by Adkit helped the organization put together an intelligent recommendation, enabling it to intelligently defend its position on the subject against the regulator.
Background Material for Business Travel
The new CEO adopted insights from activities of leading companies abroad after Adkit arranged a tour of Europe for him.
A new CEO was appointed by an Israeli consumer goods company, with a mandate to push the company forward and achieve double-figure growth rates.
The Challenge
The new CEO approached Adkit and asked us to help him learn from the activities of leading companies in the global market in order to implement work methods and strategies. Adkit offered to arrange an overseas tour for the CEO enabling him to get to know the global market and the leading players and learn about the subject first-hand.
Our Solution
Adkit prepared background material for the trip on the markets and the key players around the world. Together with the CEO, we chose the ultimate travel destinations – Germany and the UK.
Adkit found consulting companies who specialized in those markets to accompany the CEO for the entire trip, helping him come up with ideas which could be put to use in the company in Israel. Adkit planned the trip and made contact with the leading players in the chosen countries, with the cooperation and recommendations of relevant experts.
Value to the Client
On the CEO’s return to Israel the company began a process of strategic deliberation to re-examine its activities, based on the insights gleaned from the trip.
Inspirational Events & Experiences
A leading manufacturer in the consumer goods sector wanted to stimulate creative thinking in its marketing and development teams.
A leading manufacturer in the consumer goods sector wanted to stimulate creative thinking among its marketing and development teams on the subject of products and marketing messages that appeal to consumers in a unique way.
The Challenge
To design and organize a fun and inspirational event, whose theme would be how to develop market products based on an understanding of consumers and their preferences. At the request of the client, the event looked at both the scientific-technological aspect as well as the marketing one. The purpose of the event would be to encourage discussion and to stimulate the generation of innovative ideas.
Our Solution
Working in close collaboration with the client’s scientific team, we put together a sequence of lectures and activities, combining them with experiences related to the subject. Together, this helped stimulate creative thought and made the messages generated more memorable. During the event participants were exposed to a series of lectures, marketing campaigns and new products case-studies from around the world. They also had the chance to taste and experience some unusual products. In the concluding activities, the group was encouraged to implement the various approaches presented at the gathering within the planning of its company's new products and marketing messages.
Value to the Client
The event ended with positive feedback from the participants, who managed to look at the day-to-day business of development and marketing from a new perspective. The opportunity to work together with their colleagues in a different atmosphere, away from the day-to-day routine, and the intense exposure to a diverse range of ideas from around the world, produced an experience which left smiles on the participants’ faces. A few months after the event, its effects were still being felt as subjects raised during the event continued to provoke thought and discussion among the participants. It was clear that the marketing and development personnel had adopted many of the new perspectives they had received during the event, a few months earlier.
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